Everyscape Launches ‘HarvardSquare’

Everyscape has released “Harvard Square,” which showcases businesses and landmarks in the area. This stuff is definitely cool and engaging for users:

But selling ads to local businesses is tough slogging. I haven’t caught up with the company in some time and I’d be curious to know how it’s going. Merchant associations, malls and other “aggregator channels” represent a more effective sales strategy than trying to attract “one-off” sales from SMBs.

Here’s my past coverage of Everyscape.

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