The “Online Marketing Challenge” is a genius idea from Google. The idea is to get students from colleges and business schools to recruit local businesses and run AdWords campaigns for them on only US$200 (that won’t go far in the UK).
Google says that there are now 724 teams in the US (two weeks before the competition begins) and there appear to be many around the globe as well:
The rest of my post is at SEL.
Screenwerk 