Trulia Breaks ‘Top 10,’ Overtakes Zillow

Trulia has reportedly become “one of the top 10 most-visited real estate website in the US” according to comScore. From the press release that went out this morning:

Trulia has climbed 17 places in comScore’s rankings to become the seventh most-popular real estate brand for the month of December 2007—ahead of other real estate sites such as AOL Real Estate, HouseValues and ZipRealty. The total number of unique visitors to Trulia.com has nearly tripled in the past 12 months from 579,000 to more than 1.6 million in December 2007. According to Trulia’s internal traffic monitoring systems, between 3 and 4 million users will visit Trulia.com in January 2008.

Trulia also says that according to comScore data it has “pulled ahead of valuation site Zillow.com in the number of unique visitors to the site, as well as overall audience reach.”

Traffic numbers are always highly controversial, with site owners and publishers often reporting figures that are very different than those of traffic monitoring firms such as comScore.

Here’s what Compete’s free traffic tool shows by way of comparison:

Here are data from Alexa:

Zillow vs. Trulia

Trulia has raised less than $20 million from investors, compared with almost $90 million for Zillow. Accordingly, Trulia is much more likely acquisition target.

4 Responses to “Trulia Breaks ‘Top 10,’ Overtakes Zillow”

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