Google Gaining on MapQuest

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MapQuest arguably “owns” the mapping brand online. It has been the dominant mapping site for years by a wide margin. But that dominance may now be slipping under pressure from Google. Hitwise reports that “traffic to MapQuest has remained flat year on year and is down 20% in the past 6 months. Google Maps traffic is up 135% year on year and is up 7% in the past 6 months.”

According to Hitwise, after MapQuest, Google is the number two mapping site, followed by Yahoo and then Microsoft’s Live Local.

The rest of this post is at SEL

4 Responses to “Google Gaining on MapQuest”

  1. troy Says:

    Mapquest needs to do more than just provide good maps and driving directions since this is the minimal of what an user expects these days. Google and MSM with their vest resources are quickly chiping away at Mapquest market position which I feel it’s getting hard to defend. Mapquest still has a strong brand pressence but without leading edge innovations, brand alone will not do.

  2. Greg Sterling Says:

    I quite agree and they have begun to do more but will need to step it up.

  3. Google Maps’ Growth « Screenwerk Says:

    […] I’ve asked comScore to provide mapping traffic numbers in response to the Hitwise data reported last week, showing dramatic growth in traffic to Google Maps. I’ll write about it when I get to see the […]

  4. comScore Confirms Google Maps Gains « Screenwerk Says:

    […] Google Maps Gains I asked comScore to validate or contradict the findings presented by Hitwise that Google Maps was gaining on MapQuest. The response I got was from comScore was “we are […]

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