I received an email yesterday pointing out the existence of a local address in an AdWords add, suggesting either a new policy at Google or a failure to catch a clever advertiser. It’s probably the former however.
Google has allowed local advertisers to put a fourth line of text (location) under the URL at the bottom of the ad. That has been limited to city name or region historically. The inclusion of a physical address is pretty interesting and makes the ad standout somewhat as even more local. (It’s the fifth ad in the right column. Also interesting to notice is the plus box in the ad at the top of the page that expands to offer a map.)
Here’s the query for “massage san francisco“:
And here’s the specific ad:
Update: Mike Blumenthal got confirmation that this was a Google-originated experiment.