NYT: Weather Channel/.Com for Sale

According to the Gray Lady, Landmark Communications is breaking itself up. Landmark, among other assets, owns The Weather Channel and Weather.com (32 million uniques 10/07). “Weather” is consistently the top or among the top search terms online and in mobile. And Weather.com is a local targeting powerhouse (or powerhaus if you prefer the German spelling). But it also provides vertical/contextual targeting as well.

Some lucky buyer — which the NY Times thinks will be a major media company willing to pay up to $5 billion — will get this cable and online asset, which is still under-leveraged from a local standpoint.



One Response to “NYT: Weather Channel/.Com for Sale”

  1. Superpages in Deal with Parenthood.com « Screenwerk Says:

    […] which owns Weather.com and the Weather Channel among other “local” assets. The company may be sold in pieces to reap a potential $5+ billion from the Weather […]

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