Zvents announced today that McClatchy will use it power events across its roughly 50 newspaper sites. Here’s how the integration looks on the Media News Group’s SJ Mercury News site.
Zvents currently works with a range of newspaper publishers, including The New York Times Regional Media Group, Freedom Interactive, Media News Group Interactive, the New Jersey Media Group, the San Jose Mercury News, The Denver Post, Boston.com, and LA.com.
Posted listings on any given paper’s site are syndicated throughout the Zvents “network.” With this most recent deal it becomes more likely that Zvents will be acquired as a strategic asset and/or potential local ad network. While Zvents has impressive content depth and functionality, the site still hasn’t quite gotten the user experience right in my view.
Screenwerk 