MerchantCircle Begins Advertiser Push

MerchantCircle now claims 320,000 members and recently announced a strategic relationship with Citysearch (after an investment by IAC). Now the site is starting to make a big push to monetize those members with search marketing from WebVisible and video ads from Citysearch/TurnHere, among several other offerings.

MerchantCircle previously announced deals with Jingle Networks’ 1-800-Free-411 and Quigo (now owned by AOL). Among the interesting things about MerchantCircle businesses are the following:

  • Over 85% of MerchantCircle merchants are outside the major metros in the US
  • 75% have never advertised online before
  • Nearly 25% of MerchantCircle merchants are not found in the print yellow pages
  • Over 50% merchants do not have a website of their own

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