Yellow Pages and Product Diversification

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I was struck by the announcement the other day that Swedish yellow pages publisher and online search provider Eniro had added video to its site. Picsearch is the “powered by” provider behind the scenes, much like AOL’s Truveo or Blinkx are behind video indexing and search on numerous third-party sites.

Many of the European directory publishers have “diversified” online beyond yellow pages much more aggressively than their American counterparts. But we may see that change soon. RH Donnelley’s acquistion of is suggestive of a future when yellow pages providers operate a range of sites (verticals, community sites, etc.) that don’t look at all like their “flagship” yellow pages products.

Newspapers are starting to do this to some degree as well. Gannett-Tribune-owned Metromix is perhaps the highest profile example.

One Response to “Yellow Pages and Product Diversification”

  1. Some Predictions for 2008 « Screenwerk Says:

    […] wrote briefly not long ago that newspapers and yellow pages may “diversify” by starting and/or […]

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