Yahoo! Searchlight Awards 2008

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Yahoo! is once again holding its Searchlight Awards on Feb. 12, 2008 in New York. I’m very fortunate to be invited back to be a panelist (3rd year). I suspect it’s less about my brilliant insights into the world of search marketing and interactive media than it is the fact that I make decent jokes 🙂

Seriously, this is a great event that showcases the interaction of search, online display, social media and traditional advertising. Yahoo, more than any other firm, has helped educate agencies and marketers about how these media all work together in a very fragmented consumer marketplace. I have been very impressed by the campaigns each year.

You can get more information from Yahoo!.


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