So says Jeff Jarvis, but not “frivolous” ones. He says get “news that matters” (perhaps with a touch of personalization) in front of Facebook’s users:
If I were making Facebook applications for news organizations now, I wouldn’t be making quizzes and such fripperies. I’d be figuring out how to get news that matters to you in your news feed. I’d be finding ways to tie you with other people who share your interest and know what you want to know. I’d find ways to enable you to recommend more news to your friends.
One problem is that there’s no general news category, although sites like the NY Times have Facebook apps (news quiz):
Younger audiences care about news as much as older demographics. The problem is that they just don’t subscribe to newspapers — but they go to newspaper sites.
Screenwerk 