According to the New Oxford American Dictionary, “locavore” is the “word of the year” (tip courtesy of MediaSmith’s Bob Heyman). According to the discussion on the Oxford University Press blog:
The “locavore” movement encourages consumers to buy from farmers’ markets or even to grow or pick their own food, arguing that fresh, local products are more nutritious and taste better. Locavores also shun supermarket offerings as an environmentally friendly measure, since shipping food over long distances often requires more fuel for transportation.
Screenwerk 
December 11, 2007 at 1:42 am
Thanks for the interesting reference, Greg. Part of the local food movement includes support of local businesses and farms over giant competitors with distant ownership.
It’s interesting to see the “local online” space fill with deep-pocketed and distant dot.coms. Reminds me of the newspaper ad I saw recently that blared “shop local” and listed the GAP, Old Navy and several other global chain retailers with stores in our town’s mall.
There’s a growing perception among people in this country that local=good and the big boys are working hard to color themselves “local.” I see authenticity becoming increasingly important in differentiating local online offerings.
December 11, 2007 at 12:57 pm
[…] (found via Greg Sterling’s blog) […]
January 9, 2008 at 2:22 pm
[…] enable more targeted advertising in response to local/neighborhood keywords and phrases. If “locavore” refers to some with a penchant for “eating locally,” we might call the local […]