‘Locavore’ the Word of the Year

According to the New Oxford American Dictionary, “locavore” is the “word of the year” (tip courtesy of MediaSmith’s Bob Heyman). According to the discussion on the Oxford University Press blog:

The “locavore” movement encourages consumers to buy from farmers’ markets or even to grow or pick their own food, arguing that fresh, local products are more nutritious and taste better. Locavores also shun supermarket offerings as an environmentally friendly measure, since shipping food over long distances often requires more fuel for transportation.


3 Responses to “‘Locavore’ the Word of the Year”

  1. frontporchforum Says:

    Thanks for the interesting reference, Greg. Part of the local food movement includes support of local businesses and farms over giant competitors with distant ownership.

    It’s interesting to see the “local online” space fill with deep-pocketed and distant dot.coms. Reminds me of the newspaper ad I saw recently that blared “shop local” and listed the GAP, Old Navy and several other global chain retailers with stores in our town’s mall.

    There’s a growing perception among people in this country that local=good and the big boys are working hard to color themselves “local.” I see authenticity becoming increasingly important in differentiating local online offerings.

  2. The Praized Blog » Blog Archive » Oxford’s Word of the Year Proves Local is in the Zeitgeist Says:

    […] (found via Greg Sterling’s blog) […]

  3. Urban Mapping Offers ‘Hoods’ for Free « Screenwerk Says:

    […] enable more targeted advertising in response to local/neighborhood keywords and phrases. If “locavore” refers to some with a penchant for “eating locally,” we might call the local […]

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