NAA Reports on Google, Yahoo! Partnerships

PaidContent reports on a speech given by James Conaghan, of the Newspaper Association of America, at the UBS Annual Global Media & Communications Conference in which he reported, among other things, on the Google Print and Yahoo! Consortium relationships:

Google print: Blue Nile had 29 percent revenue increase in markets where it tested Google’s platform. Similar improvements seen at other consumer-facing brands.

Yahoo consortium: “Evidence to date suggests that the partnership is working well… newspapers do see these kinds of alliances (offering) significant upsides.” The partnership is still in the early stages, but by 2009, we can expect to see more meaningful improvement. Nothing particularly quantitative at this point.

Also interesting from the speech:

Digital share is predicted to hit double digits by 2009. At the local level, newspapers captured 35.9 percent of online ad spend, including 44 percent of local online video advertising. Expect to see more hyperlocal offerings, such as the Washington Post’s LoudonExtra.com. Increasingly, the online ad sale will be made first, with print being an add-on.

Apparently there was no discussion, based on the post, of the emerging consortium around Zillow and real-estate listings.

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And newspapers are finally doing some design upgrades that make for a better user experience. For example, compare the homepage and the technology sections of the San Francisco Chronicle. The latter is, I would assume, a preview of an improved overall site makeover:

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2 Responses to “NAA Reports on Google, Yahoo! Partnerships”

  1. NAA Reports on Google, Yahoo! Partnerships | ImmediateRealEstate.com Says:

    […] Opportunity Blog article is brought to you using rss feeds.Here you will find the latest real estate news for buying and selling homes.Apparently there was no discussion, based on the post, of the emerging consortium around Zillow and real-estate listings. ____. And newspapers are finally doing some design upgrades that make for a better user experience. … […]

  2. Zillow Launches Newspaper Ad Network « Screenwerk Says:

    […] to Zillow, there are: Centro (not a network exactly), quadrantOne, the Yahoo! newspaper consortium, Google Print (only for print) and all the legacy newspaper networks (e.g., NNN). In theory these can all be […]

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