WSJ: Google Will Bid for 700MHZ Licenses

The image “” cannot be displayed, because it contains errors.While Google had previously gone on record as saying it would “probably” bid for 700 mhz wireless licenses in the forthcoming January auction, the WSJ this evening says that the company will now definitely file with the FCC on December 3 for the right to bid . . .

The rest of this post is at LocalMobileSearch.

And here’s Google’s formal statement, issued this morning: “We believe it’s important to put our money where our principles are”:

MOUNTAIN VIEW, Calif. (November 30, 2007) – Google (NASDAQ: GOOG) announced today that it will apply to participate in the Federal Communications Commission’s upcoming auction of wireless spectrum in the 700 megahertz (MHz) band.

As part of the nationally mandated transition to digital television, the 700 MHz spectrum auction — which begins January 24, 2008 — will free up spectrum airwaves for more efficient wireless Internet service for consumers. Advocacy by public interest groups and Google earlier this year helped ensure that regardless of which bidders win a key portion of the spectrum up for auction (the so-called “C Block”), they will be required to allow their users to download any software application they want on their mobile device, and to use any mobile devices they would like on that wireless network. The winner must ensure these rights for consumers if the reserve price of $4.6 billion for the C Block is met at auction.

“We believe it’s important to put our money where our principles are,” said Eric Schmidt, Chairman and CEO, Google. ”Consumers deserve more competition and innovation than they have in today’s wireless world. No matter which bidder ultimately prevails, the real winners of this auction are American consumers who likely will see more choices than ever before in how they access the Internet.”

Schmidt also praised the leadership of FCC Chairman Kevin Martin and his fellow commissioners for adopting the new rights for consumers earlier this year.

Google’s formal application to participate in the 700 MHz auction will be filed with the FCC on Monday, December 3, 2007 — the required first step in the auction process. Google’s application does not include any partners.


Here’s more on the rationale and the process to come from the Google Public Policy Blog.

2 Responses to “WSJ: Google Will Bid for 700MHZ Licenses”

  1. ResourceShelf » Briefs: Google Will Bid on Wireless Spectrum Says:

    […] Google Will Bid on Wireless Spectrum (via Screenwerk) ++ SEC Filing ++ Blog Post ++ News Release See Also: Top 10 Wireless […]

  2. David Dalka - Creating Revenue and Retention - Chicago GSB MBA Says:

    Google Will Apply to Participate in the FCC Spectrum Mobile Auction

    My question is simply this…
    Low marginal cost public relations opportunity or serious about participating in the auction?

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