Yodle Raises a $12 Million B Round

Yodle just closed a large B Round and is building out local sales offices like ReachLocal and Weblistic. Here’s the company’s release:

Yodle, Inc., a leader in local online advertising and lead generation, announced today that it has raised $12 million in a round of financing led by Draper Fisher Jurvetson, with existing investor Bessemer Venture Partners also participating in the round. The new funding is the second round of successful financing for the quickly growing New York based start-up.

Beyond the local sales office strategy, the thing that’s relatively novel about Yodle is that the company is selling calls but not PPCall. It does so with a formula that estimates the number of clicks/hits/visits to generate a call and then prices its ad programs accordingly.

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