It sure took Entertainment a long time to get its online strategy going but now the company (a subsidiary of IAC) seems to be on the move. It most recently did a deal for coupon distribution through sister company Ask (City).
Today there was an announcement of a similar distribution deal via Superpages:
With the availability of more than 125,000 Entertainment coupons, consumers can now access substantial savings through Superpages.com’s robust business listings. Consumers can view coupons offered by local businesses on Superpages.com and print coupons with a free 14-day no-obligation trial of the Entertainment online membership. With the no-obligation trial, consumers have full access to the entire Entertainment coupon database across the country.
Entertainment is apparently using these deals as a kind of teaser for membership sign-ups. It’s not clear how successful that will be but consumers love discounts obviously.
I had thought Judy’s Book had a decent shot at becoming a successful local coupon destination but the site is obviously shutting down. There are really no (or few) top of mind coupon destinations online, although many shopping sites offer “deals” of one sort or another.
Even Google isn’t making it easy for consumers to find local coupons, despite the fact that it has them.
Here’s more on coupons on Google from Mike Blumenthal.