Multiplied Media IM Local Search Client Launches

Multiplied Media’s Poynt IM local search client, using the Live Messenger platform and Superpages content, formally launched today. Here’s the press release.

IM is a relatively neglected area for local search. Last week, AOL put out some new IM-related survey findings:

Top-line survey findings among users of instant messaging include:

* More than half (55 percent) of teen IM users have used instant messaging to get help with their homework. This is a 17 percent increase over last year. Meanwhile, 22 percent of teens say they have sent an IM to ask for or accept a date.

* Forty-three percent of teen IM users say they have used instant messaging to say something they would not say to someone in person. Teenage girls are more likely than boys to do so. Nearly half of teenage girls surveyed have used instant messaging to say something they would not say in person, compared with just over a third of teenage boys.

* Teens today are more likely to upload photos (42 percent in 2007 vs. 34 percent in 2006) while instant messaging. They are less likely to conduct online research for school (57 percent vs. 63 percent) or update their blog or social profile (33 percent vs. 42 percent) while sending IMs.

* Nearly three in four teens (70 percent) and one in four adults (24 percent) send more instant messages than emails.

* Multi-tasking remains very popular, as IM users tend to engage in multiple online activities while sending instant messages. Checking email is the most popular activity among eight in ten adult and teen IM users. After email, adult IM users most often conduct online searches (49 percent), while teens say they like to research homework assignments online (57 percent).

* Nearly four in five (79 percent) at-work IM users say they have used instant messaging in the office to take care of personal matters. One in five (19 percent) IM users say they send more instant messages than emails to their co-workers and colleagues.


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