Digg is for sale, reportedly for $300 million or so. And the WSJ may be a bidder or the would-be buyer. According to this post from Digg co-founder Kevin Rose:
The Wall Street Journal Online is adding Digg buttons across the entire site, and you’ll now have full (free) access to the articles submitted to Digg. The Digg buttons have started appearing on WSJ.com articles tonight.
MySpace, which is owned by Rupert Murdoch’s News Corp., the future parent of the WSJ, offers “MySpace News.” MySpace News was launched to much fanfare and headlines such as “MySpace News: The Digg Killer.” After some initial bluster and coverage it’s been a bomb. So Murdoch may feel there’s a hole in is Web 2.0 arsenal that MySpace News failed to fill.
The New York Times recently integrated BlogRunner headlines into its online edition. But don’t expect that to happen on the Journal site if Digg were to be acquired by News Corp. Digg is quite different and the addition of Digg posts/headlines to the WSJ would be a little like garlic ice cream — just wouldn’t work.
Screenwerk 
November 14, 2007 at 4:23 pm
Digg needs to extend more tools to websites to make its product sustainable long term.
For example, WSJ could have a Digg widget of the Top “digged” WSJ stories for the day, or maybe a digg.wsj.com page.
How much can you really expect to gain by adding a Digg button?
Adding a Digg button only plays to the Digg audience and does very little for the current WSJ audience.
November 15, 2007 at 2:11 pm
[…] post, a move that the rather more old media Wall Street Journal just made as well, leading to wide spread speculation that Murdoch might be interested in acquiring the social news site. (That move also […]
March 7, 2008 at 2:52 pm
[…] and the Future of Digg TechCrunch says that both Microsoft and Google (as well as others [perhaps News Corp.]) will be bidding in the $200 million range for social news site Digg. Neither MSFT nor Google has […]