Facebook Flyers: Geotargeted Banners

Forrester’s Charlene Li writes about “Facebook Flyers,” which have been around since last year but I was unaware of them. This is essentially a templated banner ad creation tool that can be bought on a CPM or CPC basis. It can also be demographically targeted (by gender and age) and by location within Facebook.

Here’s a screenshot of the sign up form (broken into two) — click to enlarge:

Fflyer

Fflyer2

I don’t have any information regarding how these ads perform, but it’s pretty interesting. Charlene says that she got a 2.76% response rate from her test. This is better than traditional banner ad campaigns, generally speaking.

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