Danny Sullivan took this picture in San Francisco of a Goog411 billboard sitting on top of an Ask billboard:
Yesterday driving down the street in Oakland I also saw a Goog411 billboard. This appears to be a bona fide effort by Google to expose the service to people and generate usage.
Again, what’s remarkable with this is that Google is actually doing consumer marketing (a first) for a product and not relying entirely on word of mouth.
I’m wondering where similar marketing is from Microsoft’s Tellme.
October 4, 2007 at 9:50 pm
Google was advertising GOOG411 on their homepage yesterday, but they took it down quickly (probably b/c they got zillions of phone calls!).
October 5, 2007 at 11:42 am
[…] the search engine mavens have noted the first sign of Google advertising its services – a marked shift from its traditional […]
October 5, 2007 at 8:13 pm
[…] More Google 411 billboards in the USA – gotta watch the big G. […]