More Goog411 Billboards Revealed

Danny Sullivan took this picture in San Francisco of a Goog411 billboard sitting on top of an Ask billboard:


Yesterday driving down the street in Oakland I also saw a Goog411 billboard. This appears to be a bona fide effort by Google to expose the service to people and generate usage.

Again, what’s remarkable with this is that Google is actually doing consumer marketing (a first) for a product and not relying entirely on word of mouth.

I’m wondering where similar marketing is from Microsoft’s Tellme.


3 Responses to “More Goog411 Billboards Revealed”

  1. BowRiverBrown Says:

    Google was advertising GOOG411 on their homepage yesterday, but they took it down quickly (probably b/c they got zillions of phone calls!).

  2. evans ink » Blog Archive » “phone home”…google’s billboard plea Says:

    […] the search engine mavens have noted the first sign of Google advertising its services – a marked shift from its traditional […]

  3. Weekly Wrap-up for 5th October 2007 « Dylan Fuller’s Blog Says:

    […] More Google 411 billboards in the USA – gotta watch the big G. […]

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