AgendiZe Turns Yellow Pages into Social Media

I was briefed this morning by Alexandre Rambaud, CEO of AgendiZe, who is presenting at DEMO07. I had not spoken to Alexandre in a couple of years and I had only been vaguely aware of what the company was doing. I thought it was about allowing people to yellow pages listings to Outlook essentially.

But the company is up to much more. It has created a very interesting and valuable suite of tools and capabilities that essentially turn the yellow pages into social media. Current customers include YellowBook, Yellowpages.ca (Yellow Pages Group) and France’s 118218 (InfoNXX).

Very briefly, Agendize can put buttons or links on a local search site that enable users to save, share and send listings to personal address books, IM, mobile phones and social bookmarking sites. These capabilities extend distribution and reach for the publisher and advertisers, as well as being valuable for the end-user.

Here’s an example from the YellowBook implementation (click to enlarge):

YP Ad

Send to bookmarking

Send to Facebook:

Facebook

You can immediately see how this turns a relatively static product that relies on destination traffic, SEM and SEO into something that has much more “viral potential.” Most yellow pages and local search sites have “send to phone” but this tool set goes well beyond that, as the Facebook example suggests.

This “leverages” Facebook traffic in a different way than, for example, the Superpages Facebook application the company announced a couple of weeks ago.

AgendiZe can also do click to call (which allows for tracking and potentially PPCall).

But all this is already in the market. What the company is announcing at the DEMO conference is an “AgendiZe Me” button for SMBs to place directly on their sites, which carriers the same range of capabilities:

Agendize Me

AM2

This can either be purchased by the SMB directly from AgendiZe or sold (as a “white label” product) by the publisher as a way to extend the reach of the advertiser and create additional value for consumers.

7 Responses to “AgendiZe Turns Yellow Pages into Social Media”

  1. Agendize - why is this special? - Tech Soapbox Says:

    […] I’m confused – what is so special about Agendize? […]

  2. Greg Sterling Says:

    The company confronts the limitations of the YP product and gives YP a more social dimension.

  3. AhmedF Says:

    Right – but what I’m arguing is I fail to see what part of it is non-trivial (click to call?)

  4. Greg Sterling Says:

    It’s either trivial or non-trivial depending on whether it’s used or not. It’s purely conceptual if people don’t adopt. Yes, however, the functionality is at the margins of the core product.

  5. AhmedF Says:

    Sorry – I didn’t mean to be dismissive of what it does.

    It just reminds me of other aspects of web 2.0 – best example: kiko.

    A calendar app that was more a feature than an end product – I can give kudos for Agendize getting all these other adopters, but I just don’t see why their own engineering team could not build out the same.

  6. YPG Adds AgendiZe ‘Contact Widgets’ « Screenwerk Says:

    […] my previous post about how it works. The deal has been in place (also one with Yellow Book) since September, […]

  7. AgendiZe Ramps Up for Next Stage « Screenwerk Says:

    […] spoke at some length to CEO Alexandre Rambaud. The company currently works with newspapers, directory publishers and agencies. It also offers tools to SMBs. For example, Yellow Pages Group previously deployed the […]

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