ShopLocal, which just introduced the ShopLocal Index last week, measuring online-influenced, local shopping activity is continuing to build its ad platform (SmartAds/SmartDelivery). Here’s an announcement from today:
With SmartDelivery, advertisers can now choose the advertising delivery vehicle that best reaches their customers with local in-store promotions, including online display ads, embedded content, Real Simple Syndication (RSS), search engine marketing (SEM), widgets and mobile. Traditionally, consumers received their weekly promotions and deals through printed newspaper inserts and mailings but ShopLocal revolutionized the industry with SmartCircular and SmartMedia that placed these same print promotions online. Now SmartDelivery takes multi-channel advertising to a new level by providing the technology that allows advertisers to customize localized content and send it out over multiple channels. The SmartDelivery engine also improves measurability, with performance tracking metrics.
This business runs in parallel but is generally independent of its consumer-facing shopping site.
Screenwerk 
November 27, 2008 at 7:15 pm
widgets and mobile. Traditionally, consumers received their weekly promotions and deals through printed newspaper inserts and mailings but ShopLocal revolutionized the industry with SmartCircular and SmartMedia that placed these same print promotions online. Now SmartDelivery takes multi-channel advertising to a new level by providing the technology that allows advertisers to customize localized content and send it out over multiple channels. The SmartDelivery engine also improves measurability, with