Superpages Buys ‘LocalSearch.com’ for $3 Million

Superpages announced that it had acquired the URL “LocalSearch.com” from AmericanTowns for $3.3 million. That figure includes a strategic (20%) investment in AmericanTowns.com. Superpages will also help AmericanTowns develop its site, whose chief asset is a large local events database currently.

I’ve written more at SEL but there’s a very interesting opportunity here for Superpages to build a dramatically different destination and/or user experience than exists at Superpages currently. Indeed, there’s an imperative to do something along those lines — otherwise Superpages might wind up competing with itself.

6 Responses to “Superpages Buys ‘LocalSearch.com’ for $3 Million”

  1. AhmedF Says:

    Color me slightly confused – was the $3.3 million only for the URL, with a separate investment in AmericanTowns, or was it both? (at which point I assume the $3 million spent was more for AmericanTowns than the URL itself).

  2. Greg Sterling Says:

    It’s both for the single amount. I’ve corrected to reflect.

  3. AhmedF Says:

    Aha okay. LocalSearch.com itself doesn’t get that much traffic – I would estimate roughly 15-20 visitors a day – not that much.

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