I stumbled across the fact that Superpages had launched a Facebook App on Webpronews. It’s a restaurant reviews and sharing application (of course) that only mentions Superpages at the margins. The look at feel doesn’t really reflect the Superpages site either.
Beyond the fact that this is an interesting move by Superpages (another ahead-of-the-curve effort), it could well help build Superpages’ corpus of restaurant reviews (which can be exported back to Superpages proper). Think of it as another syndication strategy. It may also help expose the brand (albeit indirectly) to new users.
There are already a ton of local search, travel and restaurant-related apps on Facebook so the company will have to rise above some noise and competition to gain traction in this category. But it will be worth watching how widely adopted it is, whether Superpages “repurposes” any reviews content back to Superpages.com and whether other YP publishers follow into the social network.