AOL acquired video search engine Truveo in January, 2006 and has used it primarily as a technology platform to power AOL video since that time. Simultaneously, the company has been supporting video search on third party sites. (See our previous coverage.) You could do video searches on Truveo.com but it wasn’t really presented as a consumer destination – until now.
Last night, Truveo relaunched as a consumer video search destination. Emphasizing branded content (including branded channels), it may be the most comprehensive video search site on the Internet. The site also has a host of personalization and social media features (user favorites, what’s hot, etc.). Truveo CEO Tim Tuttle contrasts the site with YouTube (which is also indexed on Truveo) as a place where branded content is presented in an environment that is favorable and friendly to professional content producers.
The rest of this post is at SEL.
Screenwerk 