Mobilizing with the Where Platform

WhereDan Miller and I were briefed yesterday on uLocate’s Where mobile widget platform (the description doesn’t really do it justice). The company is building relationships with operators/carriers and then extending itself to third parties as a development platform for mobile distribution.

The recent ShopLocal mobile launch is an example. But there are many companies and brands that are already on the platform, which enables rapid development and deployment of a mobile capability. It effectively compresses to days what otherwise take more than a year of negotiation and development to create.

The rest of this post is at LocalMobileSearch.


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