Earnings Call: Google Maps/Local Progress

On the earnings call there was a specific question asked about Google’s local efforts.

Larry Page (co-founder) responded:

  • Really excited about our efforts in local.
  • User experience a long way to go to make those things work better.
  • In the early stages of those products . . .

Jonathan Rosenberg (SVP Product):

We’ve made it easier and faster local businesses to enter and verify their information. Launched verification by phone that gets that process down to a few minutes, where it used to take days. As we build out that underlying functionality and infrastructure, we’ll be able to do a lot more for local businesses . . .

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