Yelp by the Numbers

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Yelp has proven that a smart, later market entrant can launch in a crowded category and compete very successfully. Yelp says that it now has 4 million monthly uniques and has collected more than a million reviews since its launch in late 2004. Its reviewer demographic is 23-40.

The following is the distribution of reviews by category:

  • restaurants (36%)
  • retail shops (26%)
  • beauty & fitness (8%)
  • arts, entertainment & nightlife (8%)
  • home & local services (5%)
  • health & medical (4%)

The most popular search queries (in the last 60 days) were:

  1. restaurant(s)
  2. pizza
  3. bar(s)
  4. sushi
  5. dentist(s)
  6. brunch
  7. massage
  8. doctor(s)
  9. salon
  10. Chinese

Reviews are mostly positive. Yelp says that among businesses with more than 10 reviews:

  • 41% are rated four stars or higher
  • 50% are rated three to four stars
  • 9% have a rating of less than three stars

Here’s the usage/traffic distribution across Yelp’s properties:

  1. San Francisco
  2. Los Angeles
  3. New York
  4. Chicago
  5. Boston
  6. San Jose, Calif.
  7. Seattle
  8. San Diego
  9. Washington D.C.
  10. Austin, Texas

4 Responses to “Yelp by the Numbers”

  1. SearchCap: The Day In Search, June 14, 2007  »Technology News | Venture Capital, Startups, Silicon Valley, Web 2.0 Tech Says:

    […] Yelp by the Numbers, Screenwerk […]

  2. Kelsey Group Blogs » UGC: To Be or Not to Be IV Says:

    […] Meanwhile, social search pure-plays such as Yelp, continue to show that it’s possible to motivate users to participate in content generation, partly by focusing on the twenty and thirty-something urban dweller demographic (numbers on Yelp’s success metrics provided today by Greg Sterling). […]

  3. Yelp is Growing Like Gangbusters » Small Business SEM Says:

    […] all from USA Today. Greg Sterling has even more data which he got … because he’s Greg […]

  4. The Debate Over User Reviews « Screenwerk Says:

    […] “good” and trustworthy and don’t falsify reviews, positively or negatively. (Yelp has said most reviews on its site are positive.) But there are clearly exceptions. (One of Ryan’s […]

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