YouTube News: Apple TV and Local TV

The image “https://i2.wp.com/images.apple.com/appletv/images/index_youtube1_20070530.png” cannot be displayed, because it contains errors.The WSJ (sub req’d) is reporting that Hearst-Argyle Television Inc., which is one of the largest owners and operators of local TV affiliates, and is ABC’s largest affiliate, will distribute a range of video through YouTube.

The company will get an undisclosed cut of revenue from ads on pages where Hearst video content appears. What’s not clear is whether Hearst will be streaming ads in the video it distributes through YouTube. (They would be double-dipping, sort of.) I would image not given that currently would violate the no pre-roll/post roll unwritten policy of YouTube.

Separately, Apple announced that YouTube content will be available on Apple TV. That will generally be a bad user experience given that Apple TV only works with HD TVs. Most of the videos on YouTube don’t offer the resolution that would make them look decent in that environment.

However, the irony here is that Hearst local TV content will be distributed online through YouTube, which will in turn make it available again on TV. I guess you could say, “what goes around comes around.” 🙂

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Related: Engadget reports that AT&T is planning to offer IPTV for Apple TV in 2008 (AT&T is the carrier for the iPhone).

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One Response to “YouTube News: Apple TV and Local TV”

  1. » All About Apple TV - YouTube News: Apple TV and Local TV - AllAboutAppletv Says:

    […] works with HD TVs. Most of the videos on YouTube don’t offer the resolution that would … Read More… This entry was posted on Monday, June 4th, 2007 at 11:00 pm and is filed under Uncategorized. You […]

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