At SEL, a day later, I review the basics of the Google Mapping announcements. (There are two other Google announcements today in other areas, both related to maps however.) The most prominent of yesterday’s mapping announcements was Google Street View photography. Not first to market, but the most fully realized version of what it represents, this is both a novel and useful addition to Google Maps.
To produce these 360 degree street images, Google is using systems and technology (cameras on cars/vans) it developed “in house” and also using a partner, Immersive Media. When I spoke to Immersive Media today at Where 2.0 I immediately thought of TurnHere. Immersive has “40,000 miles of [storefront] images” in 25 cities I was told. They could equally provide that footage to Microsoft or MapQuest or Yahoo! or yellow pages publishers. We’ll see . . .
The image above is their vehicle with a camera mounted on top. Below is the camera itself, which captures images of the entire environment.