The Pew Internet Segmentation Report

I wrote up the high-level findings at SEL. Basically Pew Internet & American life conducted a study of 4,000 US adults, which revealed some striking things about technology use and attitudes. The research segments users into three broad categories and 10 sub-segments:

  • Elite users (31%):
    • Omnivores
    • Connectors
    • Lackluster Veterans
    • Productivity Enhancers
  • Middle of the road users (20%)
    • Mobile Centrics
    • Connected but Hassled
  • Low (or no) tech users (49%)
    • Inexperienced Experimenters
    • Light but Satisfied
    • Indifferents
    • Off the Network

Here are some interesting charts and tables from the report (click to enlarge):

General overview of the categories and their characteristics:

P2

Age:

P1

Education:

P4

Income:

P3

Gender:

P5

___

Related: Forrester (via the NY Times) reports on the popularity of text messaging among teens.


%d bloggers like this: