MSFT to Buy 24/7 RealMedia?

According to the NY Post, via ZDNet:

Eager to catch up with Google and Yahoo!, Microsoft has emerged as a contender, along with ad giant WPP Group, to buy Internet ad firm 24/7 Real Media, The Post has learned.

Sources said the software giant is considering a price in the $1 billion range for 24/7 Media – a giant leap from the $600 million valuation analysts placed on the firm.

Thus Microsoft spake. But more is coming I’m sure.

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Here’s Danny Sullivan’s discussion of conflicts of interest surrounding the potential deal and those inherent in Google’s acquisition of DoubleClick (as long as Performics remains).

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