Let’s collectively test Google’s new free Voice search, Jingle and TellMe’s service (1-800-555-Tell). In fairness, Jingle and TellMe are more battle tested than Google’s new offering, which the company calls “experimental.” But compare them to one another and let me know what you find. I’ll be doing the same in NY this week. Be sure to do the identical queries on at least two of the systems.
Despite the fact that there have been multiple “free DA” providers in the market Google’s new product has caught the imagination of the press. And the fact that there are three or four voice search/free DA providers in the market now means we’ll see an acceleration of the decline of consumer-pays traditional mobile 411 as the segment builds awareness.
I was wondering earlier today whether Microsoft will put some consumer marketing dollars behind Tellme to build awareness at a time when it has a broader and perhaps more consumer friendly product than its competitors. Reportedly Microsoft is spending $500 million (yes, that’s right) to promote Vista, Office and other Microsoft software products.
You would think that the company will spend some $$ on Tellme to help build brand awareness and usage volumes. We’ll see however.