Video Product Reviews a Comin’

Brian Smith, perhaps the most knowledgeable person regarding online/comparison shopping alive today, has a post at Search Engine Land about video product reviews being added to Smarter. ShopWiki also has them. We’re going to see more of this too.

Using video is a novel strategy to get people to review products, which is challenging inherently. But here’s where I think online video breaks down somewhat. Clearly the additional information that video provides can be very valuable in a number of situations. But watching some of these product reviews is just excruciating in my opinion.

Here’s what is needed: a rating system (a la Digg) for the video reviews themselves so that I can sort the most helpful reviews from those that are merely narcissists on their webcams (how many iPod Nano reviews does one need to see?).


One Response to “Video Product Reviews a Comin’”

  1. » Blog Archive » Smarter Video Reviews Part 2 Says:

    […] friend Greg Sterling thinks that most of the video reviews can be ‘excruciating to watch‘. What do you […]

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