Google Moves into TV, Announces Dish Deal

Rumored and written about for several weeks, Google is in fact launching a beta trial of TV ads with cable company Astound and satellite TV provider Echostar, which owns Dish Network. Astound operates in selected cities in Northern California. But Dish Network is national. Interestingly, Dish Network is highly interactive, with the ability to search for programming using keywords.

Depending on whose numbers you believe, TV advertising in the U.S. today is worth between $50 and $70 billion in annual spending. Compare that to the Internet’s $16.8 billion and paid search’s roughly $7 billion in U.S. ad revenues in 2006. Google as a company had global revenues of $10.6 billion last year.

The rest of this post is at Search Engine Land.


Here’s Google’s release.


4 Responses to “Google Moves into TV, Announces Dish Deal”

  1. Google Radio: Clear Channel to Offer Inventory « Screenwerk Says:

    […] Radio: Clear Channel to Offer Inventory In a deal consistent with the recent EchoStar/Dish Network announcement, Google is announcing an arrangement to sell ad inventory on Clear Channel’s […]

  2. Joe L. Says:

    Hi Joe here and as a DISH Network employee, I actually played with the Google TV I must admit, the features surpassed all of my expectations. It is very simple to set up and it combines the ability to watch TV with DISH and browse the internet.

  3. greg Says:

    You don’t think it’s too complicated?

  4. Joe L. Says:

    No it’s easy and user friendly. You really don’t have to be tech savvy there is a lot of info on the web @

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