Virtual Earth Distribution Deal Implications

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InfoNow and Microsoft Virtual Earth have announced a partnership to provide Virtual Earth enhanced mapping on third party websites that use InfoNow’s Location Insight product.

Location Insight provides banks, retailers and others with the ability to deliver store location information on their sites, on mobile devices and over the telephone. You can see how it will look by doing a search on “enhanced maps” on the Target site (Birds Eye is a part of it too). So is this important and, if so, why?

The rest of this post is on SEL.


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