Another SEM for Small Business

There’s a new player in the small business SEM segement, Innuity. Here’s the current list (as I know it) of all the firms targeting small businesses (SMBs) with simplified online marketing services:

There are a number of verticals offering similar SEM services to their industries and segments, as well as webhosts that offer these same services through partnerships with some of the firms above. In addition, YP publishers and newspapers use these companies to offer SEM services and traffic to their customers.

This, folks, is the foundation for the “local search ecosystem“: sales channel/aggregator + SEM firm that simplifies the sale and handles management and fulfillment. Forget about self-service on a mass scale (absent some radical developments, which may come) for a number of years.

Okay, there are a lot of players on this list but the SMB market is incredibly fragmented. It will take a patchwork of efforts to get more SMBs into online marketing. About 10% of the YP print advertiser population is using online marketing today. There are many millions of businesses out there waiting to be Internet-enabled.


6 Responses to “Another SEM for Small Business”

  1. New Innuity Is the Old Vista « Screenwerk Says:

    […] Screenwerk Greg Sterling’s Musings on Offline and Online Media « Another SEM for Small Business […]

  2. Natpal Must Be Stopped! And they’re not the only ones. | Website Promotion is not Voodoo Says:

    […] keys, as pointed out by Greg Sterling are a sales channel and an aggregated online advertising buy.  Additional commentary from Greg on […]

  3. ReachLocal Grabs Huge Round for Local Sales « Screenwerk Says:

    […] VCs and private equity firms: there’s a “roll up” opportunity to take a bunch of these companies (there are more now) and build something larger, such as Reach is trying to build […]

  4. Learn How to Stop Throwing Money Away on Internet Marketing, And Sleep Better at Night | Website Promotion is not Voodoo Says:

    […] Greg Sterling of Screenwerk on aggregated online ad companies for small business […]

  5. Local 1.0 « Your Suspect Says:

    […] now. Their customers are there, all of them. The extent of this today is limited to SEM (through various firms or direct with the search engines), their own website despite that only 55% of SMBs don’t […]

  6. Yodle Announces More Funding: $10 Million « Screenwerk Says:

    […] its humble origins as “NatPal,” three years ago, Yodle has emerged as a top-tier firm in the […]

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