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Mobile Social Networking Competition Growing

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TechCrunch has a short, interesting comparison of Twitter and Google’s Dodgeball (also Facebook’s mobile potential). The reviewer prefers Dodgeball, notwithstanding all the hype around Twitter. There are lots of folks ramping up in this realm: MySpace, Loopt/Boost Mobile, Helio, Zemble and others. And events sites (with mobile) like Attendio are playing in this arena too.

Location awareness + community + local entertainment information + monetization (offers/sponsorships) is something like the formula. This is almost exclusively an under-30 phenomenon for now.

Even as I predict that ad-supported directory assistance models and their variants are poised for growth as the most “accessible” form of mobile local search in the near term, these mobile social networking tools could take their place for certain slices of the population if they work well and catch on.

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This entry was posted on March 19, 2007 at 8:47 pm and is filed under Demographics, Directory assistance, Mobile, Social search/community. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

2 Responses to “Mobile Social Networking Competition Growing”

  1. Social Networking Bulletin - » Mobile Social Networking Competition Growing Says:
    March 19, 2007 at 11:47 pm

    […] Read the original here: Greg Sterling […]

  2. AOL Adds Loki to AIM « Screenwerk Says:
    March 20, 2007 at 7:14 am

    […] This is a fun and interesting feature, ultimately more meaningful in a mobile context. Here’s my earlier short post on mobile social networking. […]

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