SMBs and Websites, etc.

Mike Boland of The Kelsey Group writes the Search Day column today on SMBs and their increasing adoption of and sophistication (if I can use that word) about the Internet. The article reviews a number of recent developments and some of the sites and consumer destinations seeking to capture SMB ad dollars.

Here’s a piece I wrote a couple of months ago for Search Engine Land about SMBs and online marketing and the related challenges. And here’s a more recent piece that discusses the various local forecasts and some of the associated issues with growth of local ad spending online (at the bottom).

The maxim that is all-too-true about the “small business market” is: just because you build it doesn’t mean they will come.

2 Responses to “SMBs and Websites, etc.”

  1. J Says:

    I was waiting for you to post, again, on SMB/Local so I could make exactly the same point; you beat me to it. The explosion of “local” me too properties is very 20th century–or, Web 1.0 redux–and more likely than not will discourage, rather than encourage, SMB adoption as the results simply won’t be there. Fact is, “local” will be built in layers and the local, SMB advertiser will simply be the cherry on top. This cake will be consumed one bite at a time by a whole bunch of folks and those who attempt to eat either too much or too fast are in for a very serious bout of indigestion.

  2. Greg Sterling Says:

    This is also relevant: https://gesterling.wordpress.com/2007/01/14/building-the-local-internet/

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