SuperPages Taps MSFT, Upgrades Mapping

http://mms.businesswire.com/bwapps/mediaserver/ViewMedia?mgid=88995&vid=2Here’s the release. And here’s the new, upgraded mapping site. It features the Virtual Earth platform, including Bird’s Eye. Virtual Earth also powers SuperPages’ competitor YellowPages.com’s mapping now.

According to the release the new SuperPages’ maps now have the following capabilities:

  • Map multi-task Find a florist, pick up some tasty Chinese food, and rent a movie nearby. Search for up to three business categories at once within a mapped area;
  • Look around Get a great birds eye view of a city, neighborhood, travel destination, business or landmark;
  • Travel smart Find hotels, restaurants and banks near your travel destination;
  • Review it Find the business by name, read reviews and get key business facts;
  • Plan a commute Avoid road hazards by viewing current speed conditions and real-time traffic updates;
  • Take it to go Get simple turn-by-turn detailed driving directions, print it in different options including map only, map and text, text only or a custom map, and take it to go;
  • Save favorites – Save specific businesses or frequently visited locations; and
  • Share with friends Share maps with friends by sending them via e-mail or to a cell phone.

SuperPages was actually the first local search/directory site with dynamic mapping, at least a year or two ahead of Google and Yahoo! The problem was Verizon (then the owner of Superpages) never promoted the feature.


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