The folks at Jingle (1-800-Free 411) told me that they’re now above 600K calls daily and handling more than 16 million calls monthly, accounting for about 4% of overall directory assistance (DA) call volumes in the US.
They also told me that they believe they’re having a meaningful impact on directory assistance revenues of wireless carriers, where the model is consumer pays. In other words, callers are using Jingle instead of carrier 411 — representing lost revenue to the carrier. Jingle prefers to characterize it as money saved by consumers.
AT&T is wisely developing its own ad-supported competitive service rather than cede this market and watch its traditional DA revenues decline over time.