Here’s the press release issued today (US data):
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today announced that Internet advertising revenues for 2006 are estimated at $16.8 billion, a 34 percent increase over the previous revenue record of $12.5 billion in 2005. The 2006 Q4 revenues totaled just under $4.8 billion, making it the highest quarter reported. Fourth-quarter revenues for 2006 represent a 32 percent increase over the same period in 2005, and a 15 percent increase over Q3 of 2006, estimated at slightly under $4.2 billion.
- Full year total Internet: $16.8 billion
- Q4 total Internet: $4.8 billion
- Q4 Google: $3.205 billion (global); $1.7948 (US)
- Q4 Yahoo: $1.702 (global); $1.145 (US)
Google and Yahoo combined for $2.938 billion in Q4 ’06 revenues or 61% of all US online ad revenues.