IAB/PwC Online Q4/FY Ad Revenues Out

Here’s the press release issued today (US data):

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today announced that Internet advertising revenues for 2006 are estimated at $16.8 billion, a 34 percent increase over the previous revenue record of $12.5 billion in 2005. The 2006 Q4 revenues totaled just under $4.8 billion, making it the highest quarter reported. Fourth-quarter revenues for 2006 represent a 32 percent increase over the same period in 2005, and a 15 percent increase over Q3 of 2006, estimated at slightly under $4.2 billion.

  • Full year total Internet: $16.8 billion
  • Q4 total Internet: $4.8 billion
  • Q4 Google: $3.205 billion (global); $1.7948 (US)
  • Q4 Yahoo: $1.702 (global); $1.145 (US)

Google and Yahoo combined for $2.938 billion in Q4 ’06 revenues or 61% of all US online ad revenues.


One Response to “IAB/PwC Online Q4/FY Ad Revenues Out”

  1. links for 2007-03-08 « harbour 7 Says:

    […] IAB/PwC Online Q4/FY Ad Revenues Out « Screenwerk (tags: iab+usa adspend digital+advertising) […]

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