Piper: 425 Page Report on All Things Internet

Piper Jaffray recently issued a 425 page (that’s right) report on all things and trends Internet. It’s called “The User Revolution: The New Advertising Ecosystem and the Rise of the Internet As a Mass Medium.” Greg Jarboe at Search Engine Watch has an overview.

Here are some tidbits about local:

Based on our discussion with various industry sources, we believe local search already comprises between 10%-30% of the queries. Our 2006 Online Media Survey indicated that local search was the second most popular online service.

Piper local

Piper pegs local search — here defined as “local search, IYP and classifieds” — at $4.5 billion today, which they contend is 12% of the offline total. The U.S. market potential (over 10 years) is $25.9 billion (70% of the total dollars spent) according to the investment firm.

Piper believes that local can eventually be 50% of all search volume, assuming improvements in data quality and completeness and several other upgrades and innovations.

Accordingly, theirs is probably the most bullish of the projections out there. Marketers ready your powerpoints.

6 Responses to “Piper: 425 Page Report on All Things Internet”

  1. Local Forecasts Aplenty « Screenwerk Says:

    […] Forecasts Aplenty Yesterday, I posted about Piper Jaffray’s local numbers and forecast. Two days ago, I pointed to this article showcasing the differences between Jupiter and […]

  2. Simon Heseltine Says:

    Greg, you’re missing the : from the Piper Jaffray link

  3. Greg Sterling Says:


  4. Local Search Forecasts » Small Business SEM Says:

    […] is the 2nd most popular “online service” (behind email) seems iffy to me. Greg Sterling has the Piper chart that’s worth looking […]

  5. links for 2007-03-10 Says:

    […] Piper: 425 Page Report on All Things Internet « Screenwerk (tags: local.marketing) […]

  6. Gogelmogel Says:

    Entrepreneur Snacks: Piper Jaffray’s “All Things Internet” report

    Something nice I read in Palore CEO blog (Hanan), is the new ultra beefy (425 pages) report from Piper Jaffray about All Things Internet. Greg Sterling posts the download link for the full report (pdf). Well, everyone today are writing

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