New Local SEM: NatPal

NatPal has entered the local SEM game, competing with ReachLocal, LocalLaunch, WebVisible, Leads.com, etc.

There’s no secret sauce here that I can obviously see. It’s a pure self-service model for now but I’m sure they’re thinking about sales channel relationships.

While there’s an emphasis on local, it may not be exclusively targeting local businesses. In other words, not all SMBs are local — just most of them.

2 Responses to “New Local SEM: NatPal”

  1. Local SEM NatPal Profiled « Screenwerk Says:

    […] my previous post on NatPal (and related vendors). As the article does point out, the challenge will be to offer a […]

  2. Natpal Must Be Stopped! And they’re not the only ones. | Website Promotion is not Voodoo Says:

    […] The keys, as pointed out by Greg Sterling are a sales channel and an aggregated online advertising buy. Additional commentary from Greg on Natpal. […]

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