Bob Tedeschi’s NY Times e-commerce column today discusses a number of companies, NearbyNow, GPShopper, Krillion, ShopLocal and StepUp seeking to make the online-offline shopping connection. The article’s hook is wireless shopping tools from NearbyNow and GPShopper.
All these companies, and others, to varying degrees are trying to bring offline inventory information into online databases to meet consumer demand for information about “Where can I buy it today?” Indeed, there are two principal areas of growth for online shopping: social and local/offline. There’s ultimately much more demand for locating goods in physical stores in-market than there is for e-commerce, which will continue to grow but flatten.
Read the rest of this post at SEL.