Google Full Year Results

https://i0.wp.com/investor.google.com/images/logo.gifMiguel Helft of the NY Times has a long article this morning on Google’s BBC YouTube relationship and some of its recent content partnerships.

Also, Gary Price and Chris Sherman post about Google’s 10-K and included list of corporate subsidiaries. Here are full year revenues for the past five years (rounded):

  • 2002: $439 million
  • 2003: $1.5 billion
  • 2004: $3.2 billion
  • 2005: $6.1 billion
  • 2006: $10.6 billion

Geographic distribution of revenues (2006):

  • US: 57%
  • UK: 15%
  • Rest of World: 28%

Traffic acquisition costs (as a % of revenues) have decreased from 33.2% to 30.7%. Research and development basically doubled vs. 2005 to $1.23 billion.

See the chart/graphic below (click to enlarge):

Google revs
Source: Google 10-K filings

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John Battelle calls out some other interesting details.

2 Responses to “Google Full Year Results”

  1. earlpearl Says:

    Extraordinary growth. lower cost of traffic acquisition costs means that more of the ad revenue is coming directly off google than off partner sites.

    which means there is more traffic (I assume).

    G is the SE king! (for now)

  2. Cash on Hand: Comparing the ‘War Chests’ « Screenwerk Says:

    […] ‘War Chests’ ArsTechnica has a nice comparative analysis,  in the wake of the Google 10-K, of cash-on=hand and its implications for Google (comparing Microsoft, Yahoo! and Apple). […]

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