Text2Store, a new local-mobile coupon provider launches today. It’s text-messaging based and will compete with Zixxo, MoVoxx, Cellfire (and others to come I’m sure). Coupons represent a growing and largely undeveloped local/mobile opportunity in the digital world.
Location-based services that envision beaming promotional messages to cell phone users as they pass a business will NEVER develop. But opt-in services (e.g., mobile coupons) that involve some aspect of push marketing will gain traction. Text2Store, for example, has alerts.