San Diego, CA-based MojoPages launched today. If you work at Yelp you’re probably thinking, “They totally ripped us off.” But the truth probably is MojoPages did a survey of what they considered to be compelling elements from a range of sites, including Yelp, and tried to incorporate them into a single package.
I’ve written more at SEL. But here are some challenges:
- Competing in a crowded market against Yahoo, Google, Yelp, Ask/Citysearch, Kudzu, Angie’s List, Judy’s Book, Backfence, Boorah and InsiderPages, etc.
- Rolling out and getting traction in 20 or more markets nationally
- Selling advertising to local businesses (many have tried and failed)
It is possible that MojoPages will be able to successfully penetrate a number of markets, sufficient to gain the interest of a buyer who wants a social network and other local content. And there are enough larger players that this isn’t completely misguided.
What do others think of the site and its prospects?