Mike Orren, President of Pegasus News, sent me a release that went out today announcing the launch of “The Daily You,” a personalized news service for readers:
Today Pegasus News launched The Daily You™, an individually customized version of its local and neighborhood news and information service. This free service allows Pegasus News’ registered users to read about and comment on local news and events that are specifically tailored to their interests.
“From the day we started planning Pegasus News, we knew we wanted to create an environment where you can get news from your kid’s school in the same context as your NBA scores and where you can easily find a local singer-songwriter without having to dig past a touring band of a genre to which you’ve never listened,” said Pegasus News president and co-founder Mike Orren.
The idea is to mix customization with general news and information and then serve highly targeted ads against the personalized content.
This is one version of the concept of personalized news that was floated in the early days of the Internet. The other version is, of course, RSS and news readers. However, those disaggregate and reassemble content from third party sources. Pegasus News personalization exists within a controlled environment that makes monetizing and “behaviorally targeting” the content somewhat easier than in RSS.
However, the challenge is getting people to actually customize their content.
Mike Orren below corrects me and notes, “Readers do not have to configure anything to make it work.” That’s smart Mike.