Yahoo! Searchlight Awards: Part Deux

Next week I’ll be in New York to help “judge” (more like make irreverent, yet hopefully insightful comments) as part of the panel for the second annual Yahoo! Searchlight Awards.

It was a terrific event last year and opened my eyes to several interesting marketing opportunities combining traditional media and search (that’s old news now). There are four diverse finalists this year and their presentations will amount to “best practices” discussions of integrated marketing.

I’m looking forward to it. If you want to attend, you can register here.


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